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Northstar (fictional sample)

Pitch builder

Build the argument behind your deck.

Work through the questions in the order a new reader needs them answered. Your outline exports with the evidence register so claims and sources travel together.

Who needs this and what are they doing today?What costly or frustrating problem are you solving?How does your product change that situation?What have customers actually done or paid for?Which reachable customers buy first, and how many are there?How do you earn revenue and what does delivery cost?Why would a customer switch from the alternatives?How do customers find you, buy and stay?Why is this team equipped to do the work?What milestone will this capital fund, and when?