Fundraising readiness
What Do Investors Look for in an Early-Stage Startup?
A clearer way to think about evidence, team, market, and the quality of the opportunity.
Free tool
This assessment walks through what investors look for before a first meeting, so you can see where you already stand and which gaps are worth closing first.
Before you start
Assessment progress: 0 of 12 answered
From the publication
A note for founders raising capital—what investors notice, how conviction gets built, and what to do next.
From the Memo
Fundraising readiness
A clearer way to think about evidence, team, market, and the quality of the opportunity.
Fundraising readiness
A practical framework for separating promising signals from a story that is still searching for evidence.
Fundraising readiness
A practical guide to choosing evidence that helps investors understand the business.
Take it with you
Fundraising readiness
Set out what the money buys, milestone by milestone, on a single page an investor can read in a minute.
Copyable template
Fundraising readiness
Work backward from the milestone that makes the next round fundable to the raise that pays for it.
Copyable template
Fundraising readiness
The twelve readiness questions as a checklist you can keep, work through, and come back to.
Checklist
Keep going