Cold outreach email templates
Static versions of the outreach drafts, for when you want the structure without opening the toolkit.
Copyable template
Outreach and follow-up · Spreadsheet
Follow-up cadence tracker
Who you contacted, when you followed up, and what is owed to whom right now.
Cold outreach converts at a lower rate than even a mediocre warm intro, so the point of tracking it is not volume. It is making sure the follow-up that is owed actually happens, and that the ones that are finished get closed out rather than nagged.
The cadence this assumes is the one its source sets: if there is no reply within about a week, one polite follow-up. A second silence after that is an answer. There is a single follow-up column here for that reason, not two.
Spreadsheet
What is in it
Outreach
One row per investor contacted cold. The follow-up date calculates from first contact, so what is due is visible without working it out each time.
The cadence
The rules this tracker assumes, so the columns are not the only place they live.
One step left
Get the spreadsheet
The template is ready. Add your email to open it, and you will also get The Raise Memo — a note for founders raising capital.
How to use it
Notes
The days-since column uses today's date, so it recalculates every time the file opens rather than showing the number from when you last saved. That is deliberate — a stale figure in this column would be worse than none.
Where this comes from
The thinking behind it
Take it with you
Related templates
Meeting recap email template
The note that goes out after a meeting: what was said, what you owe them, and what comes next.
Copyable template
From the publication
Read The Raise Memo
A note for founders raising capital—what investors notice, how conviction gets built, and what to do next.
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