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Valuation and dilution · Copyable template

Valuation narrative worksheet

Write the case for your number before an investor asks for it, in the terms they actually weigh.

Founders asking how to value a company are usually asking three questions at once: what price might investors accept, how much dilution the round creates, and whether to raise at all right now. Keeping them separate is most of the work. A valuation is part of a financing decision, not a verdict on the founder and not a substitute for operating evidence.

There is no formula that turns an early-stage company into an objective number. What a defensible valuation does instead is explain what is known, what is still uncertain, and why the proposed price gives the company a credible path to its next proof point.

This worksheet is the one-page memo behind that argument — written before the conversation, so the number has a reason attached to it rather than a mood.

Copyable template

What is in it

  1. Where the company is today
  2. The risk this round removes
  3. The evidence
  4. Reference points, and what is genuinely comparable
  5. The range, and what would move it
  6. The ownership outcome
  7. The downside case
  8. Alternatives
  9. The decision

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The template is ready. Add your email to open it, and you will also get The Raise Memo — a note for founders raising capital.

How to use it

Notes

Do not anchor the negotiation to a single online valuation table, a famous company's round, or an investor's casual comment. If the evidence is thin, be honest about the range and put the weight on the milestone instead. The right answer may be to wait, or not to raise venture capital at all.

Where this comes from

The thinking behind it

Take it with you

Cap table starter

A first cap table: founders, option pool, and the SAFEs waiting to convert.

Spreadsheet

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From the publication

Read The Raise Memo

A note for founders raising capital—what investors notice, how conviction gets built, and what to do next.

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